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      home » services » website promotion » website promotion tips

search engine optimisation tips

 

 

Things that make your website ranking in the search engines higher

You need more links pointing to your site.


How to get them?

 

Do a search in Google on “submit a site”, “free submit”, “submit a link” etc. You will find directories, search engines and other sites, which offer to include a site to their lists.

 

Do not waste your time on “Submit free to 11000 search engines” offers. What we need is an actual site, which you can be linked from. You will easily find some 40 – 50 sites you can submit your link to, which is a good start.

 

Offer link exchange to the sites you think are in the same area of interests.

 

Develop your content: more diverse and interesting content can be found on your website, you have more chances that someone will link to you.

Links pointing to your site should be from the popular websites.


How to achieve this?

The only way is to offer a lot of original, worthwhile and free content.

 

Your site should have sufficient amount of text-based content.

Why text-based? Search engines index text - not pictures. So every time you opt for picture instead of text, you sacrifice ranking opportunities to visual presentation.

What exactly is “sufficient amount of text-based content"?


Your selected keyword must appear at least three times on the page to be efficient in terms of search engine ranking. Too much text is not desirable either, the volume of text on one page should not exceed 500 words.

 

Source code should be optimised ("tuned up")


Specific keywords should be targeted: selected, included into the body of the text, included into the designated areas of the source code.

Designated tags, such as “title”, "alt" should be present in the source code and preferably contain your selected keywords.

 

Overusage of non-html scripts (java, for instance), especially when it is placed in the beginning of the page, may adversely affect page ranking.

 

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